The Benefits of Video Marketing.

Video marketing matters, and has a ton of benefits.  If you have a ‘Content’ or ‘Video marketing strategy’ then great.  If you don’t, the trick to making your videos count is to build intentional, measurable strategies rather than putting out random bursts of video excitement.  Video marketing is so powerful because it allows you to engage with your audience in ways that traditional content cannot.  

Videos can be snack-sized, memorable and measurable. These aren’t just the components that make it perfect for your audience who crave short, engaging pieces, they’re also the features that make video every marketer’s dream format.  Video is a highly visual medium that can be used for a variety of purposes, including teaching difficult concepts, sharing customer stories, and motivating marketing-specific actions (such as demos, trials, subscriptions, and more).

But beyond video’s unique ability to convert like no other, the medium has become especially valuable to data-driven marketers. This is because you can track and measure audience engagement for video meaningfully.

Businesses trying to increase their visibility, engage customers, increase conversions, and quickly reach decision-makers can profit greatly from video marketing. These are the top advantages of video marketing to take into account when planning your own campaigns:

Increased Engagement and Sales - Videos tend to capture and maintain audience attention better than text or images alone. Engaging visuals, storytelling, and dynamic content can keep viewers interested and invested in your message. By producing high-quality content that resonates with viewers, businesses can increase their revenue through increased brand awareness and engagement.

Improved SEO - Search engines often prioritise video content and websites with videos, and are more likely to rank higher in search results. Including videos on your website can contribute to improved search engine optimisation (SEO) and visibility, meaning your website will appear higher up in search engine results pages, driving more traffic toward your website leading to more potential sales opportunities. 

Enhanced Conversions - Videos can be effective in persuading viewers to take action, whether it's making a purchase, filling out a form, or subscribing to a newsletter. Demonstrative and compelling video content can increase conversion rates, helping customers make an informed decision.

Better Social Media Reach - Social media platforms give preference to video content, and posts with videos often receive more engagement in the form of likes, shares, and comments. This increased Web Traffic will expand your reach and help build a larger audience.

Brand Building - Video allows you to showcase your brand personality, values, and culture in a more dynamic ways. Creating consistent, high-quality video content helps build brand identity and fosters a stronger connection with your audience.

Effective Communication - Complex messages or product features can be communicated more effectively through video. Demonstrations, tutorials, and visual storytelling can convey information in a concise and easily digestible format.  Additionally, by adding calls to actions (CTAs) at strategic points throughout your video, you can encourage viewers to take specific actions, such as signing up for a newsletter or downloading an eBook directly from within the video.

Mobile Accessibility - With the increasing use of smartphones, people are consuming more video content on mobile devices. Having mobile-friendly video content ensures that you can reach your audience wherever they are.

Versatility - Videos can take various forms, including explainer videos, product demos, testimonials, live streams, and more. This versatility allows you to tailor your video content to different stages of the buyer's journey and address various audience interests.

Analytics and Insights - Most video hosting platforms provide detailed analytics, allowing you to track metrics such as view counts, watch time, and engagement. This data helps you understand what works and refine your future video marketing strategies.

Competitive Advantage - As video becomes more popular, businesses that leverage it effectively gain a competitive edge. Adopting video marketing early and consistently can set your brand apart from competitors who may not be utilising this medium as effectively.

Incorporating video into your marketing strategy requires thoughtful planning and high-quality content production, but the potential benefits for your business can be significant.