Video Marketing - Ideas to get you started.

When you're just starting out, the easiest way for you to create high-quality videos is to tell your audience more about you, your business and your story. Here are a few ideas that you can adapt to fit your styles and content to get you started (in no particular order).

1. Introduction/Brand Introduction:

   - Introduce yourself, your business, your company goals and vision.

   - If you are planning a series of videos, your first video can introduce the series and what your

audience can expect out of it.

   - Share your journey. Your journey to success in unique to you and can make for a great piece

of content. What you have overcome could allow your audience to draw inspiration and

empathy.

    - Introduce you company culture.

    - Behind the scenes videos.

    - Meet the team.

2. Vlogs:

   - A day in your life vlog.

   - Travel vlogs showcasing different places. Travel hacks.

   - Behind-the-scenes of your creative process.

   - News based videos.

   - Dance performances.

3. Tutorials:

- How-to guides on using specific software or tools.

- DIY tutorials for crafts, home improvement, or tech projects.

- Makeup or beauty tutorials.

   - Dos and don'ts about a topic.

   - Cheatsheets or hacks.

4. Educational Content:

   - Explainer videos on complex topics or concepts.

   - Manufacturing processes unique to your business - show your set up.

   - Language learning lessons.

   - Science experiments or demonstrations.

   - New inventions that are changing/could change the game.

   - Styling advice.

    - Self help.

5. Reviews:

- Product reviews for gadgets, books, movies, or games.

   - Tech reviews and comparisons.

   - Tips and tricks for using popular software or apps.

- Industry reviews - where is it going?.

- Review and critique of popular trends or challenges.

6. Interviews:

   - Interviewing experts in your field.

   - Q&A sessions with your audience.

   - Collaborative videos with other content creators.

   - Case studies featuring staff or clients.

7. Top Lists:

- Best-of or worst-of lists in a specific category.

- 30-day challenges (fitness, learning, habits, etc.).

- Food challenges or taste tests.

   - Recommendations.

   - Productivity routines.

8. Fitness and Wellness:

    - Workout routines and fitness tips.

    - Fitness challenges.

    - Healthy recipes and cooking demonstrations.

    - Mental health and self-care discussions.

    - Motivation videos.

    - 5 minute work out routines.

9. Technology:

    - Tech reviews and comparisons.

    - Tips and tricks for using popular software or apps.

    - Exploring the latest tech trends.

10. Transformation:

- New processes, machinery, planning, branding. Any transformation story can be inspiration

     to your audience

- Progress towards a goal.

- Home decoration tips/techniques.

11. Service announcements:

- Create videos on socially relevant topics.

    - Awareness videos on topical stories within your sector.

12. DIY Videos:

- Walk your audience through a step-by-step process.

    - Property walk through videos.

13. Educational Entertainment:

- Myth-busting videos.

    - Listicles - List are easy quick ways to share content with your audience that could have high

retention rates.

    - Break down the science behind stuff.

    - Cover legendary rivalries in your sport/field.

14. Live Q&A:

- Answer topical Q&A's about a subject/process/industry.

- Live demonstrations.

- Exploring the latest tech trends.

15. Finance:

    - In-depth videos on financial concepts.

    - Investing tricks and hacks.

    - Recommendations on the best financial products.

Remember to tailor these ideas to your personality and the interests of your target audience. Consistency and authenticity are key when carrying out a video marketing campaign.

To go a little step further, if you have not found inspiration from the list-how do you come up with ideas. Try asking yourself:

Why do I want to do this/ what problem am I solving?

What do I know inside out?

What do I want to talk about?

What should I talk about?

What am I passionate about?

If I were buying my product/service what would I like to know that would be interesting?

What are my potential viewers looking for and how can I add immense value to them?

Who am I catering to/ who might be my target audience?

What gaps can my videos fill?

How will my videos be different from what is currently out there?